The Case for Wearing Less, More Often

It's tempting to collect. A different bottle for every mood, every season, every outfit. But most people who wear fragrance well have quietly gone the other way — down to one, maybe two scents they actually reach for.

A signature scent does something a rotation can't: it becomes attached to you specifically. People stop describing what you're wearing and start describing how you smell. That's the whole point.

Start by picking the one bottle you reach for without thinking. Wear it for a month straight. You'll learn more about how it develops on your skin than a year of sampling ever taught you.